Juan Manuel GonzalezFashion & Apparel Brands in 2021: Direct to Consumer (DTC) and User Experience (UX)In perhaps the greatest wake-up call to shake up the fashion and apparel industry, the last twelve months have shown fashion executives the…8 min read·Jul 9, 2021----
Juan Manuel GonzalezCustomer Experience in 2021: What to Learn from the Best Performing Brands in the Fashion, Retail…What will set the top-performing brands apart from the rest will be the level of dedication they emphasize on customer experience.10 min read·Jul 2, 2021----
Juan Manuel GonzalezFashion, Apparel, & Luxury: Key Themes for the Industry in 2021 — Digital Insight and StrategyFind out what executives from the top-performing fashion brands are doing to prepare for 2021 and beyond.10 min read·Jun 24, 2021----
Juan Manuel GonzalezFashion and Apparel, and Luxury Brands in 2021: eCommerce and Direct-to-Consumer (DTC) Strategy and…It is a given that brands must stay up-to-date with trends and remain accessible to consumers to be profitable. Without consistent upkeep…10 min read·Jun 18, 2021----
Juan Manuel GonzalezFashion & Apparel Industry Index 2021: The State of Fashion Brands’ Digital Performance & StrategyFashion & Apparel Industry Index 202114 min read·Jun 10, 2021----
Juan Manuel GonzalezWarby Parker — an Advertising and Marketing Strategy Case StudyA marketing agency takes a deep dive into Warby Parker and how the DTC eyewear brand has disrupted the consumer goods landscape.12 min read·Jan 3, 2021----
Juan Manuel GonzalezLVMH, Digital Advertising & Strategy Case StudyAll eyes are on LVMH and its advertising strategy and digital transformation12 min read·Dec 20, 2020----
Juan Manuel GonzalezGucci, a Luxury Digital Advertising & Strategy Case Study | G & Co.Gucci’s forward-thinking advertising & marketing strategy is something luxury brands can learn from.11 min read·Dec 12, 2020----
Juan Manuel GonzalezGuide to DTC Digital Agencies: What to Look for in a Digital PartnerA DTC digital agency covers the essentials in what direct-to-consumer brands should look for in a partner for the digital age.7 min read·Dec 10, 2020----
Juan Manuel GonzalezGuide to DTC Marketing Strategy: A DTC Marketing Agency’s Take on What Brands Need to KnowAs the DTC space booms, so is competition. Here’s what a DTC marketing agency has to say about marketing going forward.11 min read·Dec 9, 2020----